Posted by Wine News | Posted on 01-24-2017| Posted in
Ad Age looks at how Yellow Tail managed to land an ad in the 2017 Super Bowl game. “It did not come cheap. Mr. Reyes did not disclose the total amount the brand spent, but he said it ended up being more expensive than a national buy. The going rate for a 30-second Super Bowl ad is $5 million, according to estimates.”
Alder Yarrow reflects on 13 years of wine blogging. “While I’ll admit to a certain amount of nostalgia for the days when I could count the number of existing wine blogs on two hands, their authors regular correspondents and mutual commenters, I couldn’t be more pleased with the way that the whole game has turned out. For all that we’ve lost in the way of regular commenters, we’ve gained in some measure of legitimacy and influence.”
Winegrowers in Bordeaux are furious over plans for bigger pregnancy health warnings on wine bottles in France, reports David Chazan in the Telegraph.
Jim Clarke considers the evolution of the wine list in Beverage Media. “Not only do more restaurants at all levels have someone in-house running the wine program, the lists are far more sophisticated and quickly modified in house via laser printer.”
In Decanter, Andrew Jefford climbs the wintry slopes of Seyssuel to track down a
long lost wine.
Eric Asimov explores the wide world of wine and recommends five worldy wines in Smithsonian.
Tim Atkin shares his thoughts on the 2015 Burgundy vintage. “2015 is certainly a very good to great vintage for reds, but anyone who thinks the same can be said for the whites is being economical with the truth or hasn’t tasted enough samples.”
In Wine Enthusiast, Kerin O’Keefe says the 2012 Brunello vintage is a return to finesse.