Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.