“Marketing gurus love the idea of telling a product’s story and, while customers have wised up considerably in the past two decades, wine producers still insist on telling the tales behind their bottles, whether or not that tale is actually true,” says Don Kavanagh, who explores whether it actually matters whether or not the stories are true in Wine-Searcher.
“Non-interventionism should not mean non-winemaking,” says Andrew Jefford in Decanter. “Like winemakers, drinkers too need to be on sentry duty, to call out fundamentalism for what it is: the perversion of a high ideal.”
In Vinous, Ian D’Agata remembers Leonildo (Nino) Pieropan, who died on April 13 at the age of 71. “Nino had an encyclopedic knowledge about Soave, its history, its viticulture and its wines, and was always generous in sharing his time, anecdotes and information with all who visited the winery.”
In the New Yorker, Sheila Marikar reports on the success of the brand of wine called Electric Sky, the wine that’s apparently “designed for chugging at Coachella.”
“It is the third most famous brand in Russia, after the Lada car and Borjomi mineral water, yet beyond the ex-Soviet states only the most serious wine collectors would recognize Massandra.” In the World of Fine Wine, Victoria Daskal on Massandra’s evolution.
Jancis Robinson also writes about “the sweet, long-lived wines of Massandra.”
New York Magazine talked to a group of sommeliers about their opinions on the best wine books.
In Quartz, Annaliese Griffin looks at how modern wine clubs have changed and disrupted the traditional subscription model.
Source : http://www.terroirist.com/2018/04/daily-wine-news-fake-news/