Why is the wine industry ignoring black Americans’ $1.2 trillion buying power? Nneka M. Okona explores the issue in VinePair. “The majority of wine advertising and marketing, and many of the industry’s cultural gatekeepers, don’t appear to recognize the diverse preferences or buying power of the black market. They aren’t invested in exploring “what we like, do day-to-day, or about our culture,” Townsend says. This stands in stark contrast to the world of spirits. Certain brands recognize the buying power of black people, who in turn transform their sales and cement their space in the cultural lexicon.”
“François Pinault, owner of Château Latour and Bernard Arnault, owner of luxury group LVMH, have pledged to donate hundreds of millions of Euros towards rebuilding Notre-Dame Cathedral in Paris,” reports Ellie Douglas in Decanter.
In Palate Press, Mike Madaio embraces the obscure with Slow Wine USA. “I particularly appreciate the visionary move away from a points-based system to score wines, instead choosing to focus on sustainable farming practices and the relationship between winery and the place it comes from, or, in their words, the “Slowphilosophy.””
Jason Haas reflects on 30 years of Tablas Creek Vineyard, which his late father Robert Haas founded in 1989.
The Born Digital Wine Awards winners were announced. Here are the winners.
On JancisRobinson.com, Alder Yarrow offers a spring update from California wine country. (subscription req.)
In Food & Wine, Peter Lane on the beauty of Franciacorta.
Source : http://www.terroirist.com/2019/04/daily-wine-news-americas-black-wine-consumers/