Piedmont’s up-and-comers plus the 10 bottles to seek out

Pidemont’s up-and-comers
Piero Rossi Cairo, La Raia.

Italian wine is famously steeped in tradition, with estates proudly touting generations of history. In the country’s northwest, the revered region of Piedmont has its share of century-old wineries, however the second half of the last century was significant in shaping the landscape of today. During this period, families transitioned from grape-growing to winemaking, establishing new commercial entities – mostly small to medium in size.


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‘At present, most of the wine companies in Piedmont are still in the hands of the generation born in the 1960s,’ says Sandro Minella on behalf of I Vini del Piemonte, a producer-led marketing consortium for the region. Nevertheless, he notes a generational shift. You see this in the 20- and 30-year-olds now running their family’s estates. They have a certain advantage, being born into such a legacy.

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